In this day and age, SEO is incredibly complex. Gone are the days of filling content with keywords and buying hundreds of backlinks – times have changed, and so has Google. When it comes to SEO success, a well-orchestrated approach is necessary. SEO is multi-faceted and it’s important to make sure that all components are carried out properly. So how do you achieve SEO success? Here are the top ten tips:
You’ve probably heard this from everyone who knows anything about SEO, but content really is king. Google’s Panda algorithm update has only served to solidify this; in fact, it’s made quality content even more important. The importance of quality content can be seen in large online marketing agencies. Companies such as WME Group have their own content writers these days, allowing them to control the quality and rank online. In fact, WME reviews their clients’ website content regularly to ensure it’s in line with current standards.
As with content, these need to be of a high quality. Links need to be placed on relevant, authoritative sites so that they appear natural. Ideally, it’s good to find some sites that aren’t being used by competitors, and links should be created over time – not all at once!
Similar to backlinks, off-site citations are ‘mentions’ of your site on other sites – minus the link. Generally, these are found in the form of directory listings, and they work to improve the authority of your site.
This is a basic one, but also very important. The site structure should be set out logically so that search engine bots can ‘crawl’ it – reading it as intended. Title tags should also be optimised.
Regular blogging is a great way to boost site authority. Blogs should be at least 400 words, well written, informative and created on a regular basis.
Create a social media presence and link it to your website. This helps to boost site authority as well – and it can actually direct more traffic to your site. Many large online marketing agencies can offer a social media service alongside SEO; WME SEO campaigns are one such example.
SEO success requires you to keep your finger on the pulse. Check up on reputable SEO blog sites and keep your ear to the ground; you need to be aware of algorithm updates and new trends as they arise.
Choose your keywords carefully. You need to select phrases that will not only generate traffic – they need to generate the right traffic. It’s also important to check out the competition surrounding these keywords. Are you facing up against multiple large companies with websites that are a decade old? Perhaps you’re being a little ambitious. While it doesn’t hurt to dream big, you might be better off focusing on long tail keywords that relate to a specific niche – you’ll find it much easier to rank and you might find you get plenty of traffic through them anyway.
Pay per click
Need to boost your site traffic whilst your Wme SEO campaign gains traction? Pay per click (PPC) is a great way to get those short-term results. SEO really is a long-term strategy; don’t expect results overnight!
Enlist professional help
It’s getting harder to undertake SEO by yourself – there’s simply too much specialised work involved. SEO companies generally have the knowledge and resources to deliver better results!